This project was initiated by Bono of U2 (& Oprah - she is backing him apparently). Anyway, I thought it was interesting and I loved the T-shirts which are available at The Gap and the money raised goes to a good cause...HIV AIDS for women & children in Africa. Just thought I would share the news...in case you hadn't heard.

Project Red

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Project Red is not a charity, it is simply a business model. You buy Project Red stuff. (Motorola, AmEx, Gap, Armani, Converse, Apple) Project Red gets the money. It then buys the pills and distributes them. Sick people in Africa take the pills, stay alive. And continue to take care of their families and contribute socially and economically in their communities.